Goal of the QA strategy is to support the product and delivery quality of both functional and non-functional requirements, ensuring the customer's satisfaction with the product.
Keep in mind, that fast functionality delivery with no quality attributes will eat the business for dinner in the post-startup stages of the product due to an accumulated functional and technical debt, slowing down the product growth dramatically.
Define the KPIs reflecting the desired balance between product delivery velocity and quality. If going too much for velocity and fast feature release, the quality suffers. If being obsessed too much with quality, the delivery velocity is slown down.
Testing KPIs examples
Identify components severity On the scale 1-3, define the components that are low priority, normal, or critical priority to run the business. Define the quality minimum for each severity level.
Adopt your testing priority by components severity
Workforce allocation: Decide the required QA allocation:
QA Talent management
Tooling: have a clear tooling and platform supporting the test scenarios ant automation
Final: Construct the QA strategy roadmap and the required budget as a timeline of initiatives to improve and sustain the product quality.